Lessons from Asembia

Lessons Learned at Asembia's AXS26 Summit:

1) The cheapest Asembia gets is early registration, so if you think you're going, just book it.
2) Book the hotel block at the Wynn immediately. It sells out.
3) If that's too much, try the Palazzo, or honestly, Treasure Island isn't bad. It's still on the bridges so you're not crossing real streets.
4) Wear comfortable shoes. If you can find something that looks nice and handles 10k steps, great. If not, appropriate sneakers (not running shoes) work for everyone. Guys were in cool Nikes, women in Sambas.
5) Plan 15 minutes to walk anywhere, plus a 10-minute buffer because you will run into people you know.
6) I call the stretch between Tower Bar and Cafe Teatro "The Gauntlet." You will see someone you know. I've learned not to be on the phone walking that section because I end up stopping every 30 seconds.
7) The sessions are good, not great. Everyone sticks to their scripts, which is sort of reassuring in a weird way. It's also, understandably, very sponsor-heavy.
8) Book restaurants as soon as you can, especially if you want to eat at the Wynn or Encore. I tried in February and it was slim pickings.
9) If you're coming from the East Coast, I love arriving Sunday and just wandering. My non-negotiable: In-N-Out in the Promenade near the Flamingo. $13 for a cheeseburger, fries, and a milkshake.
10) Cafe Urth is great and complete chaos. We really could use another spot like it.
11) The lunches in the exhibit hall and the cocktail reception are genuinely good for mingling
12) GoodRx and their dogs are, personally, the best part of the exhibit hall. The idea is genius. I seek them out every year. You are all great, but the dogs? On another level.
13) The juggle is real. 6am work calls, 7am breakfasts, back-to-back meetings with calls mixed in. Block your calendar as much as you can and let it ride. Plan for the unexpected. It's the best part

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